Legends Acquires Conventions Sports & Leisure
Former Competitors Positioned to Lead Sports and Venue Marketing Domains

(November 21, 2011—Newark, NJ)  Legends Hospitality Holding Company LLC announced today it has acquired Conventions Sports & Leisure International Inc. (CSL), a firm that specializes in financial analysis for organizations planning to build or renovate sports facilities, and CSL Marketing Group LLC (CSLMG), a firm that sells premium seating, sponsorship and naming rights. CSLMG has merged with Legends Premium Sales, combining two of the top sports and venue sales companies to form Legends Sales and Marketing.  As a result, Legends has three wholly owned subsidiaries: Legends Hospitality, CSL International and Legends Sales & Marketing, contributing to the company’s efforts to provide a broader array of business services to the sports and entertainment industry.

Legends Sales and Marketing offers team owners, facility operators and athletic departments the following sales services: ticket sales and service, PSL sales execution, sponsorship and naming rights, CRM and database management, sales training and consulting.

With the experience of opening major stadiums, Legends Sales and Marketing President, Chad Estis, and CSL President, Bill Rhoda, feel joining forces gives them a competitive advantage in the market.

“By acquiring CSL, we can now further maximize revenues for clients because of the synergy around our businesses,” said Estis.  “It makes us unique to the industry.  We bring a wealth of experience in driving revenues by focusing on all aspects of sales execution including hiring and training top talent, strategically creating a product mix, building campaigns, creating culture and utilizing data through CRM to create transparency in reporting.  These processes have been put to the test in a variety of market sizes and challenging economic environments, yet continue to deliver.”

Rhoda remains President of CSL International and also serves as Executive Vice President of Business Development for Legends Sales and Marketing.  He says the move brings together the only two groups in the country focused on naming rights, sponsorships, premium seat licenses sales execution and ticket sales.

“We are now able to offer clients a full turnkey approach from the beginning of projects with feasibility studies, implementing and completing the sales cycle, to executing customers experience with hospitality services,” said Rhoda.

Current client relationships with Legends Sales and Marketing, including the San Francisco 49ers, Rose Bowl, New York Red Bulls, Farmer’s Field, West Haymarket Arena and Florida Atlantic University will remain the same.

CSL International continues to dominate the industry with research and feasibility studies for new construction and renovations at sports venues, convention centers and other public assembly venues.  During its 17 year history, CSL International has worked on more than 750 projects around the world.  As the leading provider of General Concessions, Premium Food & Beverage, Catering, Retail Merchandise and Tours, Legends Hospitality currently operates at Yankee Stadium, Cowboys Stadium and several other facilities.

Legends Hospitality Holding Company is owned by the Dallas Cowboys, New York Yankees and two private equity firms, Goldman Sachs and CIC Partners.  With the offerings of all subsidiaries, Legends seeks to maximize revenues for its partners at every level from project feasibility, sales services, hospitality and merchandising.

Contact:
Chad Estis
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