Waitlist for Rose Bowl 2013 Premium Seating is available now

When looking for Rose Bowl Stadium Football tickets, there's only one option; FIRST CLASS. Catered culinary creations, non-alcoholic beverages and the best seats in the house all for one low price. If you do not currently have premium seating at the Rose Bowl Stadium, you can submit a $100 per seat deposit to reserve your place on the new premium seating waitlist. Your priority is set by the date and time you make your confirmed deposit. For additional premium seating options, CALL (626) 585 - 6800, or follow the link rosebowlpremiumseating.com.

NOTE: Tickets may not be available in all price levels and sections.

Santa Clara lines up financing for 49ers stadium
By: Nanette Asimov, Chronicle Staff Writer

The football metaphors were flying out of Santa Clara on Friday night as city officials excitedly announced that they have secured long-awaited funding for a new 49ers stadium.

"The wind's at our back, and we're moving down the field," Mayor Jamie Matthews enthused on the news that three banks - Goldman Sachs, Bank of America/Merrill Lynch and U.S. Bank - have pledged a combined $850 million to help pay for the stadium whose price tag has ballooned to $1.02 billion from an estimated $854 million in 2007.

Santa Clara, 49ers announce deal to pay for stadium
By Mike Rosenberg

At long last, the 49ers' turbulent drive for a new home in Silicon Valley is reaching the end zone.

The NFL team and Santa Clara announced Friday that they have captured all the money needed to build a proposed $1 billion football stadium next to the Great America theme park -- the largest and final obstacle needed before construction can start.

"It's like first-and-goal from the 9-yard line," said Ron Garratt, a consultant helping lead the project for the city. "We think we're going to score from here."

Mock-up of arena suite shows 'wow' factor, marketer says
By: Nancy Hicks/ Lincoln Journal Star

What you notice first when you enter the arena suite is the glittering table.

Its hammered copper top is both glamorous and useful.

And flexible, says Ben Wrigley with CSL Marketing.

Hoisted on casters, it can serve as a table for eating, an island for preparing food or a buffet for serving.

And the chairs that surround the table and the adjacent bar are made so that the body tilts slightly forward, encouraging socializing, he points out.

Legends buys sports facility marketer CSL
By Don Muret, Staff Writer

Published November 21, 2011

In a move that could significantly alter the facility consulting and development space, three-year-old Legends Hospitality Management has acquired one of the leading sports research and venue marketing firms.

Legends, the joint venture involving the Dallas Cowboys, the New York Yankees and two private equity groups, has bought CSL International and CSL Marketing Group, which founder Bill Rhoda developed into major forces in facility development. The deal instantly gives Legends a dominant position among companies that help teams develop and market premium seating for their buildings.

Legends Acquires Conventions Sports & Leisure
Former Competitors Positioned to Lead Sports and Venue Marketing Domains

(November 21, 2011—Newark, NJ)  Legends Hospitality Holding Company LLC announced today it has acquired Conventions Sports & Leisure International Inc. (CSL), a firm that specializes in financial analysis for organizations planning to build or renovate sports facilities, and CSL Marketing Group LLC (CSLMG), a firm that sells premium seating, sponsorship and naming rights. CSLMG has merged with Legends Premium Sales, combining two of the top sports and venue sales companies to form Legends Sales and Marketing.  As a result, Legends has three wholly owned subsidiaries: Legends Hospitality, CSL International and Legends Sales & Marketing, contributing to the company’s efforts to provide a broader array of business services to the sports and entertainment industry.

New stadium suite sales already top $138 million

Optimism abounds as City and 49ers work toward beginning construction in 2013
Mayor: “We have liftoff!”

(Santa Clara, Calif. June 30, 2011) – The San Francisco 49ers and Legends Premium Sales, the company hired to market suites for the team at the new stadium in Santa Clara, today revealed that the franchise has already reached $138 million in new stadium suite sales even though the building won’t open until the 2015 NFL season. Santa Clara voters approved measures last year that gave the City the ability to create a new home for the 49ers.

Earlier this week, the team briefed City staff on the confirmed suite transactions, and they gave reports about the marketing and sales campaign’s success. Santa Clara Mayor Jamie L. Matthews said the sales results are an important milestone.

"These remarkable sales results should answer anyone who asks if the stadium in Santa Clara will be a reality. In the words of the space program, clearly, we have liftoff."

Assistant City Manager Carol McCarthy said City staff reviewed the information and confirmed that the 49ers have brought in executed suite contracts committing $138 million in revenue for the new stadium.

Rose Bowl's premium seating sales team faces "Herculean effort"

PASADENA - The team hired to sell premium seats for the soon-to-be renovated Rose Bowl is charged with generating half the revenue needed to pay for the $152 million project.

The Legends Premium Sales team, which started their effort in November, has already sold 20 out of 55 new luxury suites, which will be available for use in 2013.

Will You Take This Rose? Initial Rose Bowl Renovations Begin

The first phase of the three-year, $152M Rose Bowl renovations “broke ground on Monday … despite a $12 million financing gap,” according to Brenda Gazzar of the PASADENA STAR NEWS. The first phase, which costs about $25M, includes some “press box construction, widening four tunnels behind the Court of Champions, replacing the north video board, reconstruction of a historic score board and adding aisles at the south end.” While this phase will not be scaled back, Rose Bowl CEO & GM Darryl Dunn said that the “second and third phases could be in order to help make up for the financing gap.”